January 29, 2013
Before You Write Anything, Know Your Readers
Communication is a two-way exercise. Without knowing something about your readers, you’ll rarely get your ideas across. Consider their goals and priorities and what motivates them. Depending on what your recipients value, your tone will change and so will your content. Highlight the things they care about most. If you’re writing a memo to colleagues, for example, consider how they’ll interpret what you’re saying based on their levels in the organization. Or if you’re responding to a client’s request for proposal, address every need outlined in the RFP — but also think about the client’s industry, company size, and culture. To make this easier, consider choosing an intelligent, non-specialist member of the audience — or invent one — and focus on writing for that person. Your message will be more accessible and persuasive to all your readers as a result.
Adapted from the HBR Guide to Better Business Writing.
I cannot wait to see all “Washington Post Historic Home Contest” finalist.
Three judges — all experts in historic homes — will select 10 finalists from among the entries. The Post will announce the 10 finalists online on Sept. 28 and in print on Sept. 29. Readers will get to vote online for their top choice to see how it stacks up to the judges’ decision, which will be announced in The Post on Oct. 20.
For more info Visit: http://www.washingtonpost.com/realestate/washington-post-historic-homes-contest/2012/09/06/a29024b8-f774-11e1-8253-3f495ae70650_story.html
Open Houses for CAPITOL HILL Zip Code 20003, Sunday August 19th, 2012 Presented to you by http://www.CapitolHillOpenHouses.com/
Capitol Hill Open Houses for sunday June 10, 2012 Washington, DC 20003 —