4 Step Guide to Staying Productive During an Open House
Carrie Gable, Real Estate Virtual Assistant on February 17th, 2012
Hosting an open house can be a fun and exciting experience. On the other hand, unfavorable weather, a popular holiday weekend or even coincidence can result in few to no visitors. If you’re hosting an open house that turns out to be lonely, make use of that time to your advantage. There are plenty of things you could be working on, and many of them may the things you have difficulty finding time for in the first place. (Does social media, blogging or lead management ring a bell?) You can definitely use times like these to work when you’re already working.
You’ve invested a good amount of money in marketing and the results are worth it. You have been receiving a lot of internet leads and things are going pretty well. But with showings, contracts, paperwork, leases, social networking, closings and more paperwork, how will you possibly find the time to prospect or work those leads? During an open house, that’s when! If you’re anything like the modern real estate agents of 2012, you more than likely carry your smartphone, lap top, tablet (or all 3) everywhere you go. These tools will especially come in handy during an open house that is receiving less traffic than anticipated. Instead of waiting for visitors to walk through the door, take some time to work on your Internet leads!
With everything you have wrapped up into just 24 hours, one of the things you may have a tendency to neglect is your social networking efforts. This can range from Facebook and Twitter to even your blog. While it may be hard to believe, hopping on your social networks during an open house can actually be dollar productive. Tweet about the open house. Facebook about how slow it is. Talk about the weather and how it’s such a great day for home searching. With the amount of people who are glued to their social networks, you may have some open house visitors who decided to show up just from seeing your post. The key here is not to waste time chatting with friends or “creeping” as the youngsters call it. This is the time to take advantage of everything you know about social media and put it to use. Like a few pages. Comment on the post made by the local hardware shop. Let your community know about an upcoming event.
Market, Market, Market
Maybe the reason why the open house isn’t getting much traffic is because the marketing efforts fell short. Or maybe there is no reason at all. Either way, there is no harm in going the extra mile to make sure the home has been marketed effectively for the best results. Hop on your laptop or tablet and run through the different sites the property has been listed with and where the information has been syndicated to. Open these different outlets and have them ready to show the sellers when they get home. While at first they may be upset that the open house resulted in few attendees, they will be reassured that this will not deter the sale of their home based on the extensive effort you put in to marketing the property. To take it even a step further, take some new photos of the home and showcase its best features. You can even swap the old photos with the new ones on the various marketing sites to switch things up, and keeping the home’s online presence updated and fresh.
Watching the hands on the clock can be pretty exciting. Or not. To avoid boredom to the point of destruction, make use of your downtime by getting in touch with your past clients. When was the last time you reached out to them, anyways? Whether it was just a couple of weeks or months, it’s never a bad time to let your past clients know they are still a priority to you. You never know…one phone call could lead to a new client. It is a buyer’s market, after all, and there’s a good chance one of your old clients may know someone who is in the position to buy. And since they’ve got you on the phone, who better to refer than their favorite realtor (you)?
There you have it! There’s nothing better than getting work done while you’re working right? You can even take this “killing two birds with one stone” method a step further with the help of your real estate virtual assistant.